India's Consumer Durables Sector: A Comprehensive Industry Analysis | Scrolls

by KarNivesh | 12 October, 2025

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India’s consumer durables sector is growing faster than ever, shaping how people live, work, and connect. From refrigerators to smart TVs, this industry is not just about convenience—it’s a reflection of India’s rising aspirations and expanding economy.

Consumer Durables Market Share Distribution by Product Category (2024)

In 2024, the sector was valued at around ₹2.57 lakh crore and is expected to touch nearly ₹9.25 lakh crore by 2030. This incredible growth shows how deeply technology, income growth, and urban lifestyles are influencing purchasing habits. By 2027, India is expected to become the world’s fourth-largest consumer durables market—an achievement that reflects both its economic strength and youthful energy.

The sector covers four main categories: white goods (like air conditioners, washing machines, refrigerators), brown goods (televisions, music systems), consumer electronics (smartphones, laptops), and small appliances (mixers, hairdryers, toasters). Among these, white goods lead with the biggest market share, showing how essential these products have become in modern households.

The industry’s growth is driven by several positive trends. Rising incomes, growing urbanization, better electrification in rural areas, and easy financing options are encouraging people to buy more durable goods. Interestingly, rural India is now becoming a new growth frontier—rural demand for consumer durables is expanding at nearly twice the rate of urban markets. This shift shows how improved infrastructure and higher rural incomes are transforming the way people live across smaller towns and villages.

Urban vs Rural Consumer Durables Market Dynamics Comparison

Several Indian states like Maharashtra, Tamil Nadu, and Karnataka have become strong manufacturing hubs. These states host big production units for air conditioners, televisions, and appliances, supported by a skilled workforce and good infrastructure. Local manufacturing is getting a huge push from the government’s Make in India and PLI (Production Linked Incentive) schemes, which encourage companies to produce more within the country rather than relying on imports.

Another exciting change is technology. Smart and connected appliances—like AI-powered refrigerators or IoT-enabled washing machines—are entering Indian homes. This shift toward smart living isn’t just about luxury; it’s also about energy efficiency and convenience. Consumers today want products that save time, reduce energy use, and make daily life smoother.

The focus on sustainability and energy savings is also growing. Products with higher BEE star ratings are gaining popularity as people become more conscious of electricity costs and the environment. Online shopping has further accelerated this growth by making consumer durables more accessible to smaller cities and rural buyers.

India’s leading brands—such as Titan, Dixon, Voltas, and Havells—are now competing globally, showing the country’s manufacturing potential. The sector is also attracting strong foreign investment and witnessing mergers, IPOs, and partnerships that highlight its financial strength.

Looking ahead, the future of India’s consumer durables sector looks bright. With half a million new jobs expected by 2030, and increasing use of smart technology, the industry is set to play a key role in India’s journey toward becoming a global manufacturing powerhouse.