ICICI Securities – Comprehensive Stock Analysis Report | Scrolls
- Editor

- 2 days ago
- 3 min read
by Karnivesh | 2026
ICICI Securities began as the capital markets arm of the ICICI Group, building its early identity around institutional broking, merchant banking, and later, one of India’s pioneering online retail platforms ICICIdirect. The launch of the 3-in-1 account, seamlessly integrating banking, trading, and demat services, became a defining strategic advantage. It allowed the company to scale rapidly by leveraging ICICI Bank’s vast customer base. For years, however, the business was largely transactional in nature, with revenues closely linked to market cycles, trading volumes, and IPO activity. Strong bull markets meant higher profits, while quieter phases led to softer earnings.
Over the past five years, the company has consciously reshaped its business model. Rather than depending predominantly on brokerage income, ICICI Securities has shifted toward building a diversified wealth and advisory franchise. This transition marks a move from transaction-led revenue to relationship-led revenue. Private Wealth AUM has grown significantly, crossing ₹4.1 trillion, while total client assets have reached approximately ₹7 trillion. More importantly, a rising proportion of revenues now comes from recurring advisory and asset-linked streams. This evolution reduces earnings volatility and improves predictability, as income increasingly depends on assets under management rather than short-term trading enthusiasm.
A core strength of ICICI Securities lies in its ecosystem advantage. Being part of the ICICI Group provides brand trust, distribution reach, and lower customer acquisition costs. Millions of ICICI Bank customers represent a ready funnel for cross-selling investment and wealth products. The strategy focuses on converting banking clients into investing clients and gradually into wealth advisory relationships. By offering equities, derivatives, mutual funds, insurance, loans, structured products, PMS, and AIFs under one platform, the company positions itself not merely as a broker but as a comprehensive financial services marketplace.
At the same time, the competitive landscape remains intense. Discount brokers continue to exert pricing pressure on broking yields, reshaping customer expectations around cost and digital simplicity. ICICI Securities competes less on price and more on integrated services, advisory depth, and ecosystem strength. The wealth segment, in particular, represents a structurally attractive opportunity as India’s HNI population grows and household savings increasingly shift from physical to financial assets. Investment banking and institutional businesses add cyclicality and upside during strong capital market phases but are not the primary long-term valuation drivers.
Financially, the company reflects stability and discipline rather than aggressive risk-taking. Recent years have seen strong growth in fee and interest income, along with improved profitability and operating leverage. Cost-to-income ratios have improved, wealth margins have strengthened, and return ratios remain healthy. The balance sheet is conservatively managed, with moderate leverage and strong capital support. Regular dividend payouts further reinforce its profile as a steady compounder rather than a speculative high-growth play.
Looking ahead, the next phase of growth is expected to be driven by continued wealth AUM compounding, deeper penetration of the ICICI Bank ecosystem, enhanced digital engagement and cross-sell strategies, expansion of high-margin products such as PMS and AIFs, and broader capital market participation in India. If execution remains strong, the revenue mix should continue shifting toward recurring, advisory-led streams, gradually reducing cyclicality and supporting sustainable compounding.
In essence, ICICI Securities today represents a business in transition from a market-volume-driven broker to a wealth-oriented financial platform. Its investment case rests not on short-term trading spikes but on structural wealth expansion, disciplined capital management, and the steady financialisation of Indian savings. The central question for investors is whether it can continue executing this transformation effectively, maintaining growth while preserving profitability and risk control. If it succeeds, it stands positioned as a lower-risk, steady participant in India’s expanding capital markets ecosystem rather than a high-beta trading story.




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