Consumer Durables & Electronics Sector: Comprehensive Industry Analysis Report | Scrolls

by KarNivesh | 08 September, 2025

Consumer Durables & Electronics Sector Comprehensive Industry Analysis Report- Scrolls.pdf

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Overview of India’s Consumer Durables & Electronics Sector

India’s consumer durables and electronics sector is on a high-growth trajectory, with the potential to become a global manufacturing hub while catering to one of the largest domestic consumer bases. Currently contributing about 0.6% to India’s GDP, the sector is projected to reach ₹5 lakh crore by FY30. By 2027, India is expected to emerge as the fourth-largest consumer durables market globally. Growth is fueled by rising disposable incomes, urbanization, technological adoption, and strong government support.

Market Size Projections for Indian Consumer Durables & Electronics Industry (INR Crores)

Market Segments and Structure

The industry is divided into three main categories:

1. Large appliances (white goods) – refrigerators, washing machines, air conditioners, and televisions.

2. Small domestic appliances – kitchen tools, cooking devices, and household electricals like fans, heaters, and lighting.

3. Consumer electronics – smartphones, laptops, audio systems, and smart devices, the fastest-growing segment due to shorter replacement cycles and digital adoption.

Organized players dominate through scale, distribution networks, and after-sales service, though unorganized and direct-to-consumer (D2C) brands are making inroads with competitive pricing and digital strategies.

Opportunities & Challenges

Opportunities: Rural expansion, export growth, IoT-driven smart homes, and government-backed PLI incentives (₹22,919 crore).

Challenges: High manufacturing costs (10–20% above competitors), import dependency for semiconductors, regulatory hurdles, and global supply chain risks.

Outlook

With rising consumer demand, government support, and digital adoption, the sector is set for sustained expansion. Success will depend on reducing cost gaps, boosting domestic R&D, and strengthening supply chains. If executed well, India’s consumer durables sector could not only meet domestic needs but also emerge as a global export leader in electronics.